The Golden Globes took a huge hit in viewership this year, even though the NFL provided a high-viewership lead-in.
Viewership for the event hosted by the Hollywood Foreign Press Association reached lowest level in nearly a decade, according to Entertainment Weekly.
18.6 million viewers watched three-hour-plus 2019 awards-fest, according to NBC, which is the smallest audience for the show in three years.
However, there is a positive spot.
Viewers between the ages of 18 and 49 tuned in in slightly greater numbers, up 4% from last year, but that could be the result of an afternoon of NFL wild card playoff games that captured viewer’s attention. Those NFL games garnered a striking 38.5 million viewers, but a shocking 42% of those viewers changed the channel as soon as the Eagles/Bears game concluded.
So this means 20 million viewers changed the channel immediately.
NBC also points out that most other award shows have been down to a far greater degree lately. The Academy Awards were down 19%, the Grammys were down 24%, Emmys down 10%, CMAs down 29%, and the American Music Awards were down 28%.
Many people see the changing attitudes in Hollywood towards the traditional “roast”-style awards show introductions as a big part of the problem.
In the case of this year’s Golden Globes, people had mixed reactions to hosts Sandra Oh and Andy Samberg. The pair tried their best to avoid any criticism of audience members, even declaring the show a “moment of change” for Hollywood, though what was “changing” was not specified.