Right after Nike announced Colin Kaepernick as the face of its new Just Do It campaign, customers began to protest.
Outraged Nike customers took to Twitter and shared videos and photos of them destroying their apparel.
Many videos posted online showed people setting their sneakers and clothes on fire, while others cutting their socks.
John Rich, one half of the country band Big & Rich, said their soundman, a former Marine, had cut off the famous swoosh logo from his socks.
Veterans organization Vote Vets urged critics to donate their items rather than burn them.
One Twitter user who goes by the name Sean Clancy posted a video showing his pair of Nike sneakers being set on fire.
‘First the NFL forces me to choose between my favorite sport and my country. I chose country.
‘Then Nike forces me to choose between my favorite shoes and my country.
‘Since when did the American Flag and the National Anthem become offensive?’
Another Twitter user, AlterAtYeshiva, posted a video of himself placing a number of Nike sneakers into a fire.
Ya'll aren't real bright, @Nike…It looks like you would have learned by now not to mess with American patriots. Unlike most liberals out there, we actually have JOBS which ='s money to spend. How'd the left's pathetic attempt to boycott #InNOutBurger work out? #NikeBoycott
— Rebekah Worsham 🇺🇸 (@RebekahWorsham) September 4, 2018
— Mark (@MarkSuarezSr) September 4, 2018
Liberal, Anti-American corporate leaders will only learn the error of their ways when they lose money due to their skewed convictions. #BoycottNike 🇺🇸
— Montgomery Granger (@mjgranger1) September 4, 2018
— Robbin Young (@Robbin_Young) September 4, 2018
Nike’s decision to pick Kaepernick, the first NFL player to kneel during the national anthem as a protest against racism, as one of the faces for advertisements commemorating the 30th anniversary of its Just Do It slogan, is a move that could draw President Donald Trump’s ire.
‘Colin has been a Nike athlete since 2011,’ Nike spokeswoman Sandra Carreon-John said on Monday.
‘Colin is one of a number of athletes being featured as part of our 30th anniversary of Just Do It.’
— John Rich (@johnrich) September 3, 2018
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